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Seattle Restaurant Week Poster

Seattle Restaurant Week Poster

The poster set the look and feel for the 2010 Seattle Restaurant Week marketing materials.

Last week I received a few samples of the poster LookatLao and I designed for Seattle Restaurant Week. My partner-in-design Geoffrey Smith first spied it a few weeks ago posted up in the window of Anchovies & Olives, one of the over 100 restaurants participating the upcoming event.

This poster provided a jumping-off point for the folks at The Seattle Times, who have been busy rolling out the design in all manner of marketing materials and social media outlets. It’s been great to see the concept at work and to hear excitement building for the event. It sounds like it’s going to be a success for restaurants and patrons alike, and will hopefully be the first of many Seattle Restaurant Weeks to come.

Introducing Seattle Restaurant Week

Seattle Restaurant Week Logo

A new logo for a new Seattle restaurant event.

In lieu of repeating such a well-written blog post, I offer a link to LookatLao’s account of our recent team effort in designing the Seattle Restaurant Week logo. A fancy poster is nearing completion, which will hopefully grace every storefront window in Seattle by mid-March. Stay tuned!

The Submarines Poster

The Submarines poster on display at the "Sasquatch! Posters!" show.

The Submarines poster on display at the "Sasquatch! Posters!" show.

A few months back I was among the lucky designers invited to create a poster for an artist playing at the 2009 Sasquatch! Music Festival. Through a controlled lottery I ended up with The Submarines, an indie-pop group with female vocalist and a lighthearted, sunshiny sound. Because this was a labor of love (read: no compensation) and I was paying for the printing, I pretty much had total creative control. Which was somewhat intimidating at first, but I’m really happy with the result.

Although the show organizer requested only 12 posters from each designer, I printed a total of fifty, with a few extras thrown in by the printer. The remaining posters are now for sale at gigposters.com.

My Shiny New Web Site

My paperback classroom.

My paperback classroom.

Back in 2003 I designed and produced a pair of personal web sites: one for my artwork and another showing my design work. I maintained both of them for a couple of years, then refreshed my art site in 2005 while my design site languished, becoming one of those places showing a perpetual “under construction, come back soon” notice. I built all of these sites in the now hopelessly outdated table-style, slice-and-dice method.

Fast forward to 2009. While my art site is old, it’s easy to maintain, still works pretty well visually and the browsers still like it (for the most part). My design site, on the other hand, just needed to be replaced. Time to start from scratch. Doing so would allow me to breath some life into the design while learning XHTML and CSS, the (not-so-newfangled) way of separating content from presentation.

So after a couple months of asset gathering, book reading, typing and tweaking, I have a working web site to show the world. The learning process has been interesting and pretty fun and — from what I can remember — a lot less painful than it was in 2003. With CSS controlling the appearance, you can tweak a style and have the change automatically apply to every page — extremely handy when dealing with changes on 20 to 30 separate pages. And having the HTML free from styling makes for more readable markup and a speedier development process. In the interest of learning I chose to hand-code the site rather than using an application that generates the markup for you, such as Adobe Dreamweaver. Not that I won’t use Dreamweaver in the future, but because I typed everything myself I have a better knowledge of the syntax and how to tweak the markup of an existing document.

I wanted to show multiple images for a few portfolio items, so I added a gallery-style subnavigation using JavaScript rollovers.

I wanted to show multiple images for a few portfolio items, so I added a gallery-style subnavigation using JavaScript rollovers.

In addition to CSS I’ve ventured into previously uncharted territories of PHP and JavaScript (my dear husband coded my art site in case you are sleuthing). Many of the navigation blocks exist in a separate PHP file which is “included” with the page when the document loads — a pretty neat trick and a great way to easily manage navigation updates. The JavaScript rollovers used on the portfolio page thumbnails were somewhat tricky, involving testing the states of all the thumbnails on page. The resulting code works, though I’m certain it could be more elegant, which is what I’ll tackle in the next phase — or the part where I can continue to tweak and add functionality while having a real live site too.

Phase two includes tweaking the markup and code to make the site as lean and perfect as possible, as well as integrating WordPress or similar blog software so this page works like an actual blog, instead of just looking like one. I also I have my eye on some fancy jQuery extensions that I’d like to try out for a video I have yet to post.

My goal behind building this site on my own was to learn as much as possible about the nuts and bolts of current web site development, with an added bonus of having complete control over my design vision. Now, because I know the basics behind building a site, I can more confidently design one that takes advantage of current technologies, while also avoiding the pitfalls that come with any particular media. And after a little more practice, I can confidently take a site from design through development on my own. And I think that’s pretty cool.

Resources and Credits

Coda
The one-window web development software I used. Still hand coding, but better than text edit.
Firebug and Web Developer
Two great Firefox add-ons for inspecting and debugging your site.
BrowserShots
Submit your URL and see what your page looks like on a gazillion different browsers.
w3schools.com
A well-designed reference site and great interactive examples.
Hat-tips to Geoffrey Smith for offering a few CSS lessons and a 20 pound stack of books to read; to Dave Cole for suggesting PHP; and to my husband, software engineer extraordinaire, for getting me out of a JavaScript pickle.